In 2017, Fréderic Fékkai approached us looking for a fresh start, including a modern visual identity, social facelift, and updated messaging strategy.
CMM crafted an approach spanning every piece of the Fekkai business – including events, salons, stylists, influencers, and retail – while maintaining a uniform look and feel. The content is consistent, and the steady stream of brand imagery is elevated.
Brand Voice, Brand Partnerships, Content Strategy, Creative Direction, Content Production, Canvas Ads, Digital Advertising, Influencer Marketing, Community Management, Reporting, Salon Support
Relaunched Instagram channel & brand voice
Launched new prestige line, “The One”
Hosted Influencer Event at Flagship Salon
Media Launch Event Support
Launched Facebook Canvas Ad