Fekkai

Social Relaunch

CHALLENGE

In 2017, Fréderic Fékkai approached us looking for a fresh start, including a modern visual identity, social facelift, and updated messaging strategy.

APPROACH

CMM crafted an approach spanning every piece of the Fekkai business – including events, salons, stylists, influencers, and retail – while maintaining a uniform look and feel. The content is consistent, and the steady stream of brand imagery is elevated. 

Brand Voice, Brand Partnerships, Content Strategy, Creative Direction, Content Production, Canvas Ads, Digital Advertising, Influencer Marketing, Community Management, Reporting, Salon Support

SUCCESS

  • Relaunched Instagram channel & brand voice

  • Launched new prestige line, “The One”

  • Hosted Influencer Event at Flagship Salon

  • Media Launch Event Support

  • Launched Facebook Canvas Ad


 
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