Fountain of Truth

Launch

CHALLENGE

To support and amplify the launch of a new eco-luxe skincare line, launching entirely on it’s own e-commerce platform. Using social media and PR as crucial tools in driving brand awareness and purchase intent.

APPROACH

As a trusted partner on several key Hain Celestial accounts, CMM was tapped in 2018 to launch Giuliana Rancic’s new eco-luxe skincare line, Fountain of Truth.

As the backbone for Fountain of Truth’s digital-first launch, CMM was involved from the very early stages of planning, crafting a digital launch strategy supported by sophisticated content, robust influencer programs and CRM list-building tactics.

SUCCESS

  • Pivoted brand strategy from an HSN-supported launch to entirely digital platforms

  • Provided all creative assets for the brand’s digital launch

  • Launched brand’s social media channels

  • Gained 10k followers in first month of launch

  • Brand offered key position in Ulta stores, March ‘19

  • Facilitated notable celebrity & influencer engagement (Most notably, @KrisJenner)

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