Fountain of Truth
CMM was called upon to support and amplify the launch of Giuliana Rancic’s new eco-luxe skincare line, launching entirely on it’s own e-commerce platform. The campaign utilized both social media and PR channels as crucial tools in driving brand awareness and purchase intent.
As the backbone for Fountain of Truth’s digital-first launch, CMM was involved from the very early stages of planning and crafting a digital launch strategy supported by sophisticated content, robust influencer programs and CRM list-building tactics.
Brand & Visual Identity, Brand Voice, Brand Partnerships, Content Strategy, Creative Direction, Content Production, E-Commerce Creatives, Social Support, POS & Digital Advertising, Influencer Marketing, Community Management, Reporting
Pivoted brand strategy from an HSN-supported launch to entirely digital platforms
Provided all creative assets for the brand’s digital launch
Launched brand’s social media channels
Gained 10k followers in first month of launch
Brand offered key position in Ulta stores, March ‘19
Facilitated notable celebrity & influencer engagement (Most notably, @KrisJenner)