Fountain of Truth
To support and amplify the launch of a new eco-luxe skincare line, launching entirely on it’s own e-commerce platform. Using social media and PR as crucial tools in driving brand awareness and purchase intent.
As a trusted partner on several key Hain Celestial accounts, CMM was tapped in 2018 to launch Giuliana Rancic’s new eco-luxe skincare line, Fountain of Truth.
As the backbone for Fountain of Truth’s digital-first launch, CMM was involved from the very early stages of planning, crafting a digital launch strategy supported by sophisticated content, robust influencer programs and CRM list-building tactics.
Pivoted brand strategy from an HSN-supported launch to entirely digital platforms
Provided all creative assets for the brand’s digital launch
Launched brand’s social media channels
Gained 10k followers in first month of launch
Brand offered key position in Ulta stores, March ‘19
Facilitated notable celebrity & influencer engagement (Most notably, @KrisJenner)