Adapt got2b’s global #MEbyME campaign to resinate with their US consumers.
CMM partnered with up-and-coming photographer Corey Olsen, as well as Nylon videographers, Tina Vaden and Maddy Talias, to produce artful, urban-inspired content to support göt2b’s 2018 #MEbyME campaign. Geared toward a US audience, the shoot was divided between NYC and Los Angeles, featuring eight influencers who embodied a variety of vibes and trends coming out of each coastal style mecca.
Key POS visuals
Increased brand awareness, growth and engagement
Brand credibility through tie to influencer
Amplification and solidification of brand messaging