göt2b

#MEbyME

CHALLENGE

Adapt got2b’s global #MEbyME campaign to resinate with their US consumers.

APPROACH

CMM partnered with up-and-coming photographer Corey Olsen, as well as Nylon videographers, Tina Vaden and Maddy Talias, to produce artful, urban-inspired content to support göt2b’s 2018 #MEbyME campaign. Geared toward a US audience, the shoot was divided between NYC and Los Angeles, featuring eight influencers who embodied a variety of vibes and trends coming out of each coastal style mecca.

  • Influencer negotiations

  • Advertisements

  • Key POS visuals

  • BTS photography

  • How-to videos

  • BTS videos

SUCCESS

  • Increased brand awareness, growth and engagement

  • Brand credibility through tie to influencer

  • Amplification and solidification of brand messaging

Got2b_MEbyME_EUGENIE_GREY_feralcreature.jpg
Got2b_MEbyME_ERIK_CONOVER_erikconover.jpg
Got2b_MEbyME_CASSIE_DIAMOND_cassiediamonddd.jpg
Got2b_MEbyME_Deja_Carter_dejacarter.jpg
Got2b_MEbyME_OZ_ROMERO_iamozromero.jpg
Got2b_MEbyME_ALANNA_xandervintage.jpg
Got2b_MEbyME_RODRIGO_CALAZANS_calaza.jpg
Got2b_MEbyME_ALLISON_HARVARD_alliharvard.jpg