göt2b

#MEbyME Influencer Campaign

CHALLENGE

Adapt got2b’s global #MEbyME campaign - which encourages consumers to be bold, confident and embrace their natural hair - to resonate with their US consumers.

APPROACH

To help göt2b reach it’s US audience, CMM created an artful, urban-inspired influencer campaign spanning both the US itself and got2b’s target demographics. From dancer to surfer, CMM identified, negotiated and partnered with eight influencers who embodied a variety of vibes and trends coming out of coastal style meccas, New York and LA.

In addition to the production of all key print and digital US launch assets, CMM facilitated ongoing partnerships with the top performing #MEbyME influencers, thereby creating a more authentic partnership, solidifying brand ambassadors, and gaining new follower bases.

Influencer Marketing & Negotiations, Content Strategy, Creative Direction, Print & Digital Advertising, Key POS Visuals, Mixed-Media, Social Support, Community Management, Reporting

SUCCESS

Organic and Earned on Facebook

  • Double digit fan acquisition YoY

  • Strategic creative and content strategy increased net new exposure of content by 296.84%

  • 43.86% increase in video views

 
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